COMMUNITY CHEST - CHAMPION EVERY POTENTIAL
The Brief
Community Chest contributes significant positive impact to the community. However, a lack of understanding of what they do stands in the way of potential donors who, are naturally charitable.
We needed to build awareness of what Comchest does and lift resonance in a way that is relevant to our audience, while promoting regular and sustainable giving.
The Champion Every Potential campaign drove awareness and education through authentic storytelling of beneficiaries who’ve emerged champions. Creative and innovative engagement touchpoints expanded donation avenues that not only educated the audience but made it easily accessible.
Results
The campaign was a unanimous success, garnering 416% increase in donation transactions, a grand total of over $16M collected at the grand finale event, and a 61% increase in consideration to find out more and support the initiative.
Awards & Press
SMMA Best Of Show Silver 2024
SMMA Best Use Of Out Of Home Gold 2024
SMMA Greater Good Gold 2024
